Ford of New Zealand had a problem, they were discontinuing two of their most loved models – the Territory and the Falcon. Loyal owners of these cars weren’t happy, so Ford needed to convince them that there was a range of other Ford vehicles they could choose from.
This mailer took the form of a tongue-in-cheek children’s book, telling the story of a family who were embarking on their own adventure to find their ideal new Ford car. Pictures were hand illustrated highlighting the range of vehicles.
