After the most severe winter weather in living memory it seemed like the perfect opportunity for Volvo to promote it’s range of SUVs – after all, who knows snow better than the Swedes?
In fact, they are so familiar with it that they have 56 different words for it. This Volvo book explained each and every one of the 56 words the Swedes have for snow and brought them to life with 56 unique winter typefaces.
