FORD OF NEW ZEALAND DIRECT MAILER

Ford of New Zealand wanted to encourage existing Ranger owners to upgrade to a new, top-of-the-line Ranger Wildtrak. Problem is, in New Zealand Ford Ranger owners are fiercely loyal to their old trucks, so convincing them to say goodbye to their beloved old Ranger is a really tough ask.

 

The solution was to create a tongue-in-cheek Ford Ranger breaking-up kit. This instructional book provided helpful advice, support and a money-off voucher to help the Ranger owner deal with the emotional trauma of separation. The last page even featured a built-in box of tissues, to mop up the tears of separation sadness.

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