BIO

Over the last two decades I’ve worked at Saatchi & Saatchi, Ogilvy & Mather, Mother, David & Goliath, SapientNitro and JWT New Zealand. During this time I’ve been lucky enough to produce some award-winning work for a variety of brave and ambitious clients.

January 2017 – present.
J Walter Thompson New Zealand – Executive Creative Director.

Recently joined this legendary advertising network to embark on an exciting new advertising adventure down under. In my first full year the agency has won 3 pitches, a pencil at D&AD, two at One Show, two finalists at Cannes, two pencils at the AUNZ AWARD show and JWT NZ was elevated to 4th best agency in New Zealand at Campaign Brief’s The Work.

July 2010 – December 2016.
SapientNitro London – Creative Director.

Brought in to help drive the formation of the world’s first truly hybrid agency and provide creative leadership on all aspects of omnichannel marketing – from fully integrated brand comms to multi-channel consumer experience projects for a wide variety of clients including FootLocker, Converse, Vodafone, Mclaren Automotive, Ladbrokes, British Telecom, Bacardi, Mars, Rolls Royce Engineering, Standard Chartered Bank and Marks & Spencer. I also successfully pitched for Lycra, Tuborg Lager, Rolls Royce Engineering, Ladbrokes, Makro, Bacardi and Standard Chartered Bank.

July 2008 – June 2010.
David & Goliath – European Creative Director.

Hired by this LA-based agency to open a European hub in London and a Frankfurt satellite office to service our founding client KIA Motors Europe. The agency defined KIA Europe’s new tone of voice and produced three fully integrated car launch campaigns in the first nine months. These campaigns transformed Kia’s business in Europe and were recognised as their most effective ever. While I was there we also successfully pitched for the Red Bull Cola account.

Jan 2008 – July 2008.
Mother, Glue. – Freelance.
2001 – December 2007.
Ogilvy London – Creative Partner.

I joined Ogilvy to help usher in a new era of creativity at this advertising giant. My time there was spent managing a range of multi-national clients and producing some ambitious creative for them. I launched a skate label for GlaxoSmithKline’s Panadol brand, took the motoring giant Ford into the viral space, created the Cancer Research UK anti-smoking work that was voted Campaign magazine’s campaign of the decade and helped build Dove’s campaign for real beauty.

Feb 1994 – Aug 2001.
Saatchi & Saatchi – Copywriter.

It was my first job and I was lucky enough to work on award-winning accounts like British Airways, Castlemaine XXXX, Silk Cut, British Army recruitment, MTV, Club 18-30, Carlsberg Tetley, Kirin Lager, Hewlett Packard, Monster.com, Toyota and Lexus.

Awards

2018 – D&AD Pencil

Ford Direct Mail

2018 – Cannes

Branded Content – Battle to the Beehive.

2018 – One Show

Interactive Gaming – Battle to the Beehive

2018 – One Show

Branded Entertainment – Battle to the Beehive

2018 – AUNZ Award

Mobile- Battle to the Beehive.

2018 – AUNZ Award

Digital – Battle to the Beehive.

2015 – D&AD Pencil

Lycra

2015 – Creative Circle Gold

Lycra

2015 – Clio Gold

Lycra

2015 – Clio Bronze

Lycra

2015 – One Show

Lycra

2015 – Cannes Chimera Winner

Facebook ‘We Are Close’

2015 – W3 Gold

Lycra

2015 – New York Festival Bronze

Lycra

2015 – Kinsale Shark

Lycra

2015 – Creativity Silver

Lycra VFX

2015 – Creativity Silver

Lycra Animation

2015 – Clio Image Gold

Lycra

2015 – The Telly Awards Bronze

Lycra Animation

2015 – The Telly Awards Bronze

Lycra VFX

2014 – BTAA Silver

Lycra

2014 – Ciclope Gold

Lycra

2013 – Campaign Magazine Digital Innovation Agency of the year

SapientNitro.

2013 – OMMA Agency of the year

SapientNitro.

2013 – W3 Gold

Christmas bauble of friendship.

2013 – W3 Silver

McLaren P1.

2012 – Communication Arts Winner

Volvo Sno Book.

2012 – Epica bronze

Volvo Sno Book.

2012 – NEW MEDIA AGE

Agency of the year.

2012 – THE DRUM Digital

Agency of the year.

2011 – OMMA

Agency of the year.

2011 – Eurobest Silver

Converse ‘Ducked’ magazine.

2011 – The Lovie Awards Gold

Converse Branded Content.

2011 – Communication Arts Winner

Converse ‘Ducked’ magazine.

2011 – Clio Design

Converse ‘Ducked’ magazine.

2011 – D&AD

Converse ‘Ducked’ magazine.

2011 – Creative Review Annual

Converse TV.

2011 – Tomorrow Awards

Converse TV.

2011 – Clio Public Service

Rega Air Ambulance TV.

2010 – One Show Interactive

Red Bull Cola.

2009 – Eurobest

Rega Air Ambulance TV.

2009 – Campaign magazine Campaign of the Decade

Cancer Research UK.

2008 – IPA Effectiveness Silver

Dove Campaign for Real Beauty.

2008 – London International Silver

Trekinetic.

2007 – Cannes Lions Gold Alternative Media

Cancer Research UK.

2007 – Cannes Lions Silver Integrated campaign

Cancer Research UK.

2007 – Cannes Lions Silver Public Awareness

Cancer Research UK.

2007 – Cannes Lions Bronze Direct Response TV

Cancer Research UK.

2007 – British Television Awards Silver

Dove.

2007 – British Television Awards Bronze

Cancer Research UK.

2007 – Creative Circle Silver TV

Dove.

2007 – Creative Circle Silver Multimedia

Cancer Research UK.

2007 – Campaign Direct Grand Prix

Cancer Research UK.

2007 – Campaign Direct Gold Multimedia

Cancer Research UK.

2007 – Campaign Direct Silver Direct Response TV

Cancer Research UK.

2007 – D&AD Integrated campaign

Cancer Research UK.

2007 – D&AD Graphic Design

Bag of inspiration magazine.

2007 – Creative Review Annual

Dove TV.

2005 – One Show Gold Viral campaign

Ford Fiesta.

2005 – One Show Big Idea Chair for Exceptional Innovation in Marketing.
2005 – Cannes Lions Silver

Ford Fiesta Viral ‘Dentist’.

2005 – Cannes Lions Silver

Ford Fiesta Viral ‘Cup of tea’.

2005 – Cannes Lions Silver

Ford Fiesta Viral ‘Karaoke’.

2001 – D&AD Copy

NABS.

2000 – One Show

Defence Medical Sevices.

2000 – Campaign Press Silver

Defence Medical Services campaign.

1998 – Creative Circle Silver Poster

Tetley Bitter.

1995 – Cannes Lions Bronze Press

Good Housekeeping Institute.