Over the last two decades I’ve worked at Saatchi & Saatchi, Ogilvy & Mather, Mother, David & Goliath, SapientNitro and JWT New Zealand. During this time I’ve been lucky enough to produce some award-winning work for a variety of brave and ambitious clients.
BIO
January 2017 – present.
J Walter Thompson New Zealand – Executive Creative Director.
Recently joined this legendary advertising network to embark on an exciting new advertising adventure down under. In my first full year the agency has won 3 pitches, a pencil at D&AD, two at One Show, two finalists at Cannes, two pencils at the AUNZ AWARD show and JWT NZ was elevated to 4th best agency in New Zealand at Campaign Brief’s The Work.
July 2010 – December 2016.
SapientNitro London – Creative Director.
Brought in to help drive the formation of the world’s first truly hybrid agency and provide creative leadership on all aspects of omnichannel marketing – from fully integrated brand comms to multi-channel consumer experience projects for a wide variety of clients including FootLocker, Converse, Vodafone, Mclaren Automotive, Ladbrokes, British Telecom, Bacardi, Mars, Rolls Royce Engineering, Standard Chartered Bank and Marks & Spencer. I also successfully pitched for Lycra, Tuborg Lager, Rolls Royce Engineering, Ladbrokes, Makro, Bacardi and Standard Chartered Bank.
July 2008 – June 2010.
David & Goliath – European Creative Director.
Hired by this LA-based agency to open a European hub in London and a Frankfurt satellite office to service our founding client KIA Motors Europe. The agency defined KIA Europe’s new tone of voice and produced three fully integrated car launch campaigns in the first nine months. These campaigns transformed Kia’s business in Europe and were recognised as their most effective ever. While I was there we also successfully pitched for the Red Bull Cola account.
Jan 2008 – July 2008.
Mother, Glue. – Freelance.
2001 – December 2007.
Ogilvy London – Creative Partner.
I joined Ogilvy to help usher in a new era of creativity at this advertising giant. My time there was spent managing a range of multi-national clients and producing some ambitious creative for them. I launched a skate label for GlaxoSmithKline’s Panadol brand, took the motoring giant Ford into the viral space, created the Cancer Research UK anti-smoking work that was voted Campaign magazine’s campaign of the decade and helped build Dove’s campaign for real beauty.
Feb 1994 – Aug 2001.
Saatchi & Saatchi – Copywriter.
It was my first job and I was lucky enough to work on award-winning accounts like British Airways, Castlemaine XXXX, Silk Cut, British Army recruitment, MTV, Club 18-30, Carlsberg Tetley, Kirin Lager, Hewlett Packard, Monster.com, Toyota and Lexus.
Awards
2018 – D&AD Pencil
Ford Direct Mail
2018 – Cannes
Branded Content – Battle to the Beehive.
2018 – One Show
Interactive Gaming – Battle to the Beehive
2018 – One Show
Branded Entertainment – Battle to the Beehive
2018 – AUNZ Award
Mobile- Battle to the Beehive.
2018 – AUNZ Award
Digital – Battle to the Beehive.
2015 – D&AD Pencil
Lycra
2015 – Creative Circle Gold
Lycra
2015 – Clio Gold
Lycra
2015 – Clio Bronze
Lycra
2015 – One Show
Lycra
2015 – Cannes Chimera Winner
Facebook ‘We Are Close’
2015 – W3 Gold
Lycra
2015 – New York Festival Bronze
Lycra
2015 – Kinsale Shark
Lycra
2015 – Creativity Silver
Lycra VFX
2015 – Creativity Silver
Lycra Animation
2015 – Clio Image Gold
Lycra
2015 – The Telly Awards Bronze
Lycra Animation
2015 – The Telly Awards Bronze
Lycra VFX
2014 – BTAA Silver
Lycra
2014 – Ciclope Gold
Lycra
2013 – Campaign Magazine Digital Innovation Agency of the year
SapientNitro.
2013 – OMMA Agency of the year
SapientNitro.
2013 – W3 Gold
Christmas bauble of friendship.
2013 – W3 Silver
McLaren P1.
2012 – Communication Arts Winner
Volvo Sno Book.
2012 – Epica bronze
Volvo Sno Book.
2012 – NEW MEDIA AGE
Agency of the year.
2012 – THE DRUM Digital
Agency of the year.
2011 – OMMA
Agency of the year.
2011 – Eurobest Silver
Converse ‘Ducked’ magazine.
2011 – The Lovie Awards Gold
Converse Branded Content.
2011 – Communication Arts Winner
Converse ‘Ducked’ magazine.
2011 – Clio Design
Converse ‘Ducked’ magazine.
2011 – D&AD
Converse ‘Ducked’ magazine.
2011 – Creative Review Annual
Converse TV.
2011 – Tomorrow Awards
Converse TV.
2011 – Clio Public Service
Rega Air Ambulance TV.
2010 – One Show Interactive
Red Bull Cola.
2009 – Eurobest
Rega Air Ambulance TV.
2009 – Campaign magazine Campaign of the Decade
Cancer Research UK.
2008 – IPA Effectiveness Silver
Dove Campaign for Real Beauty.
2008 – London International Silver
Trekinetic.
2007 – Cannes Lions Gold Alternative Media
Cancer Research UK.
2007 – Cannes Lions Silver Integrated campaign
Cancer Research UK.
2007 – Cannes Lions Silver Public Awareness
Cancer Research UK.
2007 – Cannes Lions Bronze Direct Response TV
Cancer Research UK.
2007 – British Television Awards Silver
Dove.
2007 – British Television Awards Bronze
Cancer Research UK.
2007 – Creative Circle Silver TV
Dove.
2007 – Creative Circle Silver Multimedia
Cancer Research UK.
2007 – Campaign Direct Grand Prix
Cancer Research UK.
2007 – Campaign Direct Gold Multimedia
Cancer Research UK.
2007 – Campaign Direct Silver Direct Response TV
Cancer Research UK.
2007 – D&AD Integrated campaign
Cancer Research UK.
2007 – D&AD Graphic Design
Bag of inspiration magazine.
2007 – Creative Review Annual
Dove TV.
2005 – One Show Gold Viral campaign
Ford Fiesta.
2005 – One Show Big Idea Chair for Exceptional Innovation in Marketing.
2005 – Cannes Lions Silver
Ford Fiesta Viral ‘Dentist’.
2005 – Cannes Lions Silver
Ford Fiesta Viral ‘Cup of tea’.
2005 – Cannes Lions Silver
Ford Fiesta Viral ‘Karaoke’.
2001 – D&AD Copy
NABS.
2000 – One Show
Defence Medical Sevices.
2000 – Campaign Press Silver
Defence Medical Services campaign.
1998 – Creative Circle Silver Poster
Tetley Bitter.
1995 – Cannes Lions Bronze Press
Good Housekeeping Institute.